TUE, JANUARY 31, 2023 • S1 E107 • 1 HR 6 MIN 16 SEC

Alicia Reynoso: Discover How Challenges Play An Integral Role In Doing The Thing According To This Challenge Maker

Every brand has something they're solving for their customers. But many don't know how to travel from point A to point B. Instead, they find themselves at a standstill. What if you created a challenge to initiate action?

I had the chance to sit down once again with Alicia Reynoso of Challenge Makers to unveil how the Do The Thing Formula plays a role in challenges. After seeing how a 60-day hydration challenge inspired participants and helped them build relationships, Alicia wanted to create more. But would other challenges follow a similar course?

In this episode, Alicia dissects how these points of the Do The Thing formula guide you through any challenge:

Want to create a challenge with Alicia? Visit challengemakers.com for a step-by-step template or to apply to work with her directly



Do The Thing


TUE, JANUARY 31, 2023


1 HR 6 MIN 16 SEC