THU, MAY 11, 2023 • S1 E162 • 39 MIN 5 SEC

Brian Cook: From Post-Dated Check To Successful Franchisee, This Fitness Entrepreneur Followed His Passion To Do The Thing

Being comfortable feels good, but it doesn't allow for growth. Imagine what you could accomplish by simply stepping outside your comfort zone.

It was a pleasure to sit down with Brian Cook, Founder and President of StretchMed. Always passionate about fitness, he enjoyed working as a personal trainer at a local gym. However, Brian wanted to create something more lucrative for himself. He jumped in head first when an innovative idea for a new stretching studio presented itself. But would he be able to scale this new fitness franchise model?

Here's how Brian opened his first studio with a $3,500 post-dated check and scaled a thriving stretching franchise model.

Want to learn more about Brian, his fitness journey, and his one-on-one streching routines? Follow Brian Cook on Linkedin or visit



Do The Thing


THU, MAY 11, 2023


39 MIN 5 SEC