Bob Serling didn't set out to build a licensing empire, he noticed an opportunity and followed it. In this episode of the Do The Thing Podcast, Bob shares how he went from direct response copywriter (mentored by legendary marketer Gary Halbert) to licensing consultant, helping create a toy deal worth $5 billion in sales and a patented software suite used worldwide. Now he teaches consultants, coaches, and content experts how to make more sales without spending a dime on ads.

If you've ever felt like you're giving away your best ideas for free, or you're stuck following a rigid plan while better opportunities pass you by, this conversation will change how you think about growing your business.

Don't wait for opportunity, create it.

Timestamps:
00:00 Meet Bob Serling and his winding path to success
04:30 How a chance meeting with Gary Halbert changed everything
11:15 Discovering the licensing model that built his career
18:45 From copywriting to a $5 billion licensing deal
26:00 Why rigid plans can cost you your best opportunities

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