What if keeping your word could change your life and someone else’s?

In this episode of The Do The Thing Podcast, Stacey Lauren sits down with Alex Sheen, the founder of Because I Said I Would, to explore the story behind his global movement, viral promise cards, and new grief recovery retreat center.

From the eulogy that launched a worldwide nonprofit to the challenges of building a sustainable impact model, Alex shares powerful lessons on resilience, vulnerability, and the simple act of showing up.

In this conversation:
• How “Because I Said I Would” began with a eulogy
• Why promise cards are about mental health, not motivation
• What grief, growth, and generosity have in common
• Why Alex built a camp instead of a media empire
• How collective action and community create real change

Timestamps:
00:00 How Stacey met Alex and what inspired this episode
02:05 The origin of "Because I Said I Would"
09:10 Why Alex created a retreat center instead of a show
14:00 Grief as a humanitarian issue, and what helps
24:30 Alex’s advice on doing the thing, without needing motivation

YouTube: https://youtu.be/Gj0q1K3Kmyw

Apple Podcasts: https://podcasts.apple.com/us/podcast/alex-sheen-on-how-to-keep-promises-that-change-lives/id1618590178?i=1000717573061

Spotify: https://open.spotify.com/episode/2Dn8vNqcEkmyXUdOwRVUNN

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