THU, JULY 21, 2022 • S1 E50 • 42 MIN 56 SEC

Matt Nuccio: Driven By Imagination And Originality, Here's Why This Toy Developer Wants You To Program Your Brain's Creativity Switch Permanently On As You Do The Thing

Product development is a rollercoaster, full of ups, downs, twists, and turns. But it can also be a lot of fun. Imagine the possibilities if you were open to change and stopped micromanaging every step. I went on a creative discovery with Matt Nuccio, President of Design Edge, a one-stop-shop product development company. As a leading toy developer, Matt has worked with many notable brands, from Hasbro to Hooters and everyone in between. Drafted into toy innovation as a 14-year-old boy, he followed in his parent's visionary footsteps. They instilled the importance of always being original—a value he leans on when doing the thing. Here's how an innately creative mind and an obsession with autobiographies help Matt solve problems, invent solutions, and bring other people's fun visions to life. In this episode, Matt hints at how he uses these points of the Do The Thing formula: Letting go of your ego Staying flexible Educating yourself Asking others for help Got a product idea? Email him at or visit



Do The Thing


THU, JULY 21, 2022


42 MIN 56 SEC